Dr. Hannah Greber, BA BA MSc
Universitätsassistentin (Post-Doc)
Main Research Areas
- Emerging Media in Political Communication
- Innovations in Journalism
- Emotions
- Audience Research
- Media Effects
- Experiments
Hannah Greber is a postdoctoral researcher in the Political Communication Research Group. Her research focuses on the impact of emerging technologies on political communication and the interdependencies between political communication and these technologies. In addition, she works on comprehending the broad societal impact of emotionality in a digital environment.
Hannah Greber earned a PhD with her thesis entitled "Immersive Journalism - The Future of the News" at the Political Communication Research Group at the University of Vienna. She is also a recipient of the ÖAW-DOC doctoral scholarship from the Austrian Academy of Sciences, as well as the Klaus Schönbach Award.
Prior to her employment at the University of Vienna, Hannah Greber completed the Bachelor and Master in Communication Science at the University of Vienna, as well as the Bachelor Degree of English and American Studies at the University of Vienna. Additionally, she has worked as a freelance journalist for various newspapers and magazines, as well as directed and co-directed journalistic Virtual Reality productions.
Her research has been published in peer-reviewed Journals, such as Digital Journalism, Journalism and Journalism and Mass Communication Quarterly, Media Communication and the International Journal of Press/Politics.
Publications
2026
Greber, H., Strömbäck, J., & Lecheler, S. (2026). The shadow side of empathy? Eliciting empathy in journalism and its potentially unintended side-effects on polarization. Journalism. Advance online publication. https://doi.org/10.1177/14648849261455957
2025
Schäfer, S., Gorski, L., Greber, H., & Lecheler, S. (2025). Solutions that move us?The role of responsibility framing in audience reactions to sustainability stories. Journalism Practice. https://doi.org/10.1080/17512786.2025.2538127
Weikmann, T., Greber, H., & Nikolaou, A. (2025). After Deception: How Falling for a Deepfake Affects the Way We See, Hear, and Experience Media. International Journal of Press/Politics, 30(1), 187-210. Article 1940-1612. https://doi.org/10.1177/19401612241233539
Greber, H., Aaldering, L., & Lecheler, S. (2025). The Worthwhileness of Immersive Journalism - Taking on an Audience Perspective. Journalism Practice, 19(1), 20-38. https://doi.org/10.1080/17512786.2023.2177711
2024
Greber, H., Lecheler, S., Aaldering, L., de Haan, Y., Kruikemeier, S., Goutier, N., & de Bruin, K. (2024). Uncovering the audience perspective: A qualitative analysis of experiences and evaluations of two immersive journalism productions in the Netherlands. Journalism, 25(11), 2383-2401. https://doi.org/10.1177/14648849231214675
Greber, H., Lecheler, S., & Aaldering, L. (2024). Informing Immersed Citizens: The Impact of Interactivity on Comprehending News in Immersive Journalism. Media and Communication , 12(2024), 1-18. Article 8571. https://doi.org/10.17645/mac.8571
Schäfer, S., Greber, H., Sülflow , M., & Lecheler, S. (2024). A Matter of perspective: An experimental study on potentials of constructive journalism for communicating a crisis. Journalism & Mass Communication Quarterly, 101(3), 774-796. https://doi.org/10.1177/10776990221095751
Greber, H. (2024). Power to the User: The Future of Immersive Storytelling Might Lie in Understanding the Audience Authors. 11.
Greber, H. (2024). The Effect of Interactivity in Immersive Journalism on Participating In the Media and Through the Media. Journalism & Mass Communication Quarterly, 00(00). https://doi.org/10.1177/10776990241271089
2023
Greber, H., Lecheler, S., Aaldering, L., de Haan, Y., Kruikemeier, S., Goutier, N., & de Bruin, K. (2023). Feeling the news? The differential effects of immersive journalism on emotional response. Digital Journalism, 11(1), 39-60. https://doi.org/10.1080/21670811.2022.2155205