Diversity of Voices in Political Communication

This research area explores how gender, intersectionality, and social identity shape political messaging and audience perceptions, aiming to uncover diverse perspectives within political discourses. It investigates differential media effects, particularly how factors like incivility impact engagement and opinion formation across varied demographic groups.

Researchers affiliated with this area:

Sophie Lecheler, Anna Maria Planitzer, Andrea Stockinger, Claudia Wilhelm

Recent publications:

Wilhelm, C., Joeckel, S., & Dogruel, L. (2023). A women’s issue? The role of backlash and issue ownership in users’ engagement with articles about gender equality. Feminist Media Studies, 24(3), 575–592. doi.org/10.1080/14680777.2023.2203874
Wilhelm, C., & Schulz-Tomančok, A. (2023). Predicting user engagement with anti-gender, homophobic and sexist social media posts – a choice-based conjoint study in Hungary and Germany. Information, Communication & Society, 27(11), 2094–2113. doi.org/10.1080/1369118X.2023.2275012

Projects: